Company Overview
Muralia operates as Mexico’s first digital marketplace connecting businesses and homeowners with verified professional muralists. The platform manages the entire project lifecycle from artist curation to final installation. They handle everything from intimate residential murals to large-scale commercial installations, serving as a comprehensive B2B2C platform that has revolutionized Mexico’s mural industry.
The company curates a network of skilled muralists across Mexico, matching clients with the right artists based on style, location, and project requirements. Their business model requires sophisticated project management, from initial consultations through final delivery, with complex pricing structures that account for surface area, design complexity, materials, and regional considerations.
The Challenge: Complex Business Model Billing
Creating accurate quotations was a time-intensive process for Muralia, as projects varied dramatically in scope and pricing, from small residential pieces to expansive commercial installations. Each quote required careful consideration of square footage, surface complexity, design intricacy, material costs, equipment needs, and artist fees.
Muralia’s business model demands sophisticated pricing calculations that incorporate multiple fee structures. They needed to account for artist compensation, material costs, equipment rentals, travel expenses, and their own commission structure. The manual process was prone to errors and inconsistencies that could impact project profitability.
As a premium marketplace positioning itself as the leader in Mexico’s mural industry, Muralia needed professional-grade documents that reflected their brand standards. Their invoices needed to communicate clearly with multiple stakeholders—clients, artists, and subcontractors—while maintaining the polished presentation expected in their market segment.
The manual invoicing process consumed significant administrative resources that could have been better devoted to core business activities like artist development and client relationship management. As project volume increased, the administrative burden threatened to overwhelm their small team.
The Solution: Automated PDF Invoice Generation
DocuGenerate provided the perfect balance of automation and customization that Muralia needed. The platform’s Word-based template system allowed complete control over invoice design while automating the complex calculations that had previously required manual processing.
Muralia implemented two distinct DocuGenerate templates to handle their different business models. The mural commission template automatically generates comprehensive quotes that include artist portfolios, project timelines, multi-phase payment breakdowns (10% for design, 40% to start, 50% on completion), and detailed project specifications. The wall rental template handles monthly rental pricing, SEDUVI permit processing, tax calculations, and rental duration management.
Both templates integrate different payment structures tailored to each business model. The commission template manages Muralia’s protected payment system where funds are held in escrow and released to artists only upon client approval of each project phase. The rental template handles monthly billing cycles, permit fees, and refundable deposit structures.
The platform handles complex mathematical operations seamlessly across both business models. For mural commissions, it calculates square footage, hourly rates, artist fees, and multi-tiered payment structures. For wall rentals, it manages monthly rental calculations, permit costs, IVA tax computations (16%), and duration-based pricing.
Using DocuGenerate’s flexible template system, Muralia maintained their professional brand standards while creating a simple process from project approval to invoice delivery. The system produces consistent, branded documentation that reinforces their position as Mexico’s premium mural marketplace.
The Results: Enhanced Efficiency and Client Experience
The transition to DocuGenerate was remarkably smooth and efficient. Muralia’s team was able to implement the system quickly thanks to DocuGenerate’s intuitive interface and comprehensive documentation.
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Operational Efficiency: Invoice generation time has been dramatically reduced, freeing up valuable administrative resources for core business activities. The team can now focus on artist development, client relationship management, and business expansion rather than manual paperwork.
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Improved Accuracy: The automated calculation system has eliminated the billing errors that previously occurred with manual processing. Clients receive accurate, professional invoices that clearly detail all project costs and payment terms.
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Enhanced Professionalism: The consistent, professional appearance of invoices has reinforced Muralia’s position as the premium platform in Mexico’s mural marketplace. Clients consistently comment on the quality and clarity of their project documentation.
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Faster Payment Processing: Clients receive detailed, professional invoices promptly after project approval, improving cash flow and enabling more efficient project scheduling. The clear documentation reduces payment delays and disputes.
Learn more about Muralia’s innovative approach to connecting artists with clients in this presentation video showcasing Mexico’s first mural marketplace:
Conclusion
With DocuGenerate handling their invoicing infrastructure, Muralia is focusing on ambitious expansion plans. The platform’s scalability ensures their billing system can grow alongside their business, whether they’re processing dozens of invoices per month or hundreds.
Future plans include expanding into additional Mexican markets and potentially launching complementary services for other artistic disciplines. The reliable, professional invoicing system provided by DocuGenerate gives them the operational foundation needed to pursue these growth opportunities while managing multiple business models efficiently.
Muralia.mx processes hundreds of custom mural projects and wall rental agreements annually, managing two distinct business models with different pricing structures and payment terms. Their success with DocuGenerate demonstrates how creative services companies can leverage automation while maintaining the personalized service and professional standards that differentiate them in competitive markets.
For us at Muralia, DocuGenerate has been an incredibly flexible and easy-to-use tool. It’s a true plug & play software that delivers exactly what it promises — without the complexity or rigid pricing models of other providers.
